Review for 42 Rules for a Web Presence That Wins (2nd Edition): Essential Business Strategy for Website and Social Media Success : This book is very useful, I have never been so frightened reading a book and yet so riveted that I couldn't stop reading. I loved this book. It grabbed me from the first page and I had trouble putting it down. Read it, you won't be disappointed.
42 Rules for a Web Presence That Wins (2nd Edition): Essential Business Strategy for Website and Social Media Success Info
.This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000 ft "eagle-eye" perspective on the many considerations for thinking through and implementing an effective website and social media profile.
The book is divided into four main sections: Management-level Issues Setting Strategy and Tactics Creating Content That Makes Connections Measuring Results The 42 Rules are based on Philippa's 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her
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